Episode 87

87: Women in Equipment: Breaking Ground in a Male-Dominated Industry

Get ready for a powerhouse episode of A BROADcast For Manufacturers as the ladies go live with three inspiring leaders from the heavy equipment world. We’re spotlighting the upcoming Women in Equipment Conference, hosted by the Associated Equipment Distributors (AED), and hearing firsthand from the women shaping the future of this traditionally male-dominated industry.

Guests:

  • Kirsten Erickson – Business Development Specialist, AED

linkedin.com/in/kirsten-erickson-4932a552

  • Alexandra Norris – VP of Operations, Specialty Equipment Insurance Services

linkedin.com/in/-alexandra-norris

  • Jenna Weber – Marketing Manager, Specialty Equipment Insurance Services

https://www.linkedin.com/in/jennaweber22/

From navigating career pivots to building community in rooms where they were often the “first” or “only,” these women bring candid insights and career-boosting wisdom. We also dive into how AI, empathy, and bold networking are reshaping the future of manufacturing and construction.

Resources & Links:

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About the Podcast

Show artwork for a BROADcast for Manufacturers
a BROADcast for Manufacturers
The purpose of this show is to share knowledge, have fun and bring diverse, yet important topics in the manufacturing space to the forefront.

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About your hosts

Profile picture for Lori Highby

Lori Highby

Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies to micro-business owners, to achieve their marketing goals.
Profile picture for Kristina Harrington

Kristina Harrington

Kris Harrington is the Chief Executive Officer of GenAlpha Technologies, where she drives innovation in the B2B space by enabling manufacturers and distributors to sell their equipment and parts online. With over 20 years of experience in enhancing customer experiences for aftersales and new equipment, Kris is a respected thought leader in digital transformation. She regularly shares her insights through speaking events, blogs, and webinars, championing the future of manufacturing and distribution.
Profile picture for Erin Courtenay

Erin Courtenay

Erin joined ABFM during her tenure in sales at a small business that served the manufacturing sector. It was there that she was introduced to the incredible diversity of people, processes, and products that make up manufacturing. Erin has held communications and marketing roles in a variety of sectors including nonprofits, beauty and wellness, and tech. Podcasting has become her true love, where she has made lifelong connections and learned enough to earn yet another degree.