Episode 85

85: Be the Guide: Turning Problems into Possibilities with Sarah Tilkens

When GE Healthcare told Sarah Tilkens she was “too good where she was,” she turned rejection into redirection—and launched The KPI Lab. In this episode, she shares how her journey from corporate ops leader to executive coach is reshaping how businesses approach problem solving, people leadership, and continuous improvement.

Sarah brings sharp strategy and a heart-first mindset to every challenge—from leading Kaizen events to coaching executives and mapping out better standards for success.

🔍 What You’ll Learn:

  • Why your problem-solving process needs to start with defining success
  • How to shift from being the “hero” to being the “guide” for your team
  • The power of experimentation (and what biology taught Sarah about business)
  • Why most business failures stem from a lack of clear standards
  • The difference between solving problems for your team vs. with your team
  • A smarter way to build problem-solvers using “what” questions instead of “why”
  • How to market like a guide by understanding what your customers are really searching for

💬 Key Quotes:

  • “I was just so sure of what I wanted to do—and I was unwilling to just be anymore.”
  • “We hadn’t defined what good looks like. That’s why the system was chaotic.”
  • “When you’re building problem solvers, you don’t ask why, you ask what.”
  • “If the goal is to get healthy, but we all measure it differently, we’re not on the same page.”
  • “Experiments give us permission to get it wrong—safely—and learn from it.”
  • “Your customers are searching for the problem. Your brand needs to be the guide.”
Transcript
[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

[:

About the Podcast

Show artwork for a BROADcast for Manufacturers
a BROADcast for Manufacturers
The purpose of this show is to share knowledge, have fun and bring diverse, yet important topics in the manufacturing space to the forefront.

About your hosts

Profile picture for Lori Highby

Lori Highby

Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies to micro-business owners, to achieve their marketing goals.
Profile picture for Kristina Harrington

Kristina Harrington

Kris Harrington is the Chief Executive Officer of GenAlpha Technologies, where she drives innovation in the B2B space by enabling manufacturers and distributors to sell their equipment and parts online. With over 20 years of experience in enhancing customer experiences for aftersales and new equipment, Kris is a respected thought leader in digital transformation. She regularly shares her insights through speaking events, blogs, and webinars, championing the future of manufacturing and distribution.
Profile picture for Erin Courtenay

Erin Courtenay

Erin joined ABFM during her tenure in sales at a small business that served the manufacturing sector. It was there that she was introduced to the incredible diversity of people, processes, and products that make up manufacturing. Erin has held communications and marketing roles in a variety of sectors including nonprofits, beauty and wellness, and tech. Podcasting has become her true love, where she has made lifelong connections and learned enough to earn yet another degree.